Frequently Asked Questions

What is Alcohemy and the process about?

The short version is Alcohemy is a holistic transformation process that helps people remove the desire for alcohol from their lives in a private and discreet way. The name Alcohemy comes from combining the two words ‘Alcohol’ and ‘Alchemy’. Even though this process will work for other substances and negative habits, my primary experience was with alcohol, hence that part of the name. The alchemy part was used because it is a true transformation of both the psychological and physical aspects of the dependence or addiction. Just like in ancient times when alchemists tried to transform base metals like lead into gold, this process transforms people from a base value of alcohol dependence to the high value of an alcohol-free lifestyle. And it’s not just for hard-core alcoholics. It is for any level of drinker that is interested in removing the desire for alcohol so they can lead a healthier, more rewarding lifestyle.

The process requires people to examine all the aspects of their alcohol dependence, including three main categories; Why, Belief and How. Why they started down the path of alcohol consumption, and why they should cease. The process examines their beliefs about alcohol and whether they could see themselves living happily free from alcohol. The ‘how’ is the 13-element plan that progresses them through a discovery and analysis phase of their own lives, along with changing the desire for alcohol, through to mapping out how to change their current negative actions and dealing with social challenges.

The end to end process is designed to transform them from the inside out and remove the ‘need’ and desire for alcohol (or any other external substance) to make them feel good. All this is accomplished via my secure online membership and community area where each member can remain as anonymous as they like, while also having the opportunity to form common interest groups based on country, gender, hobbies, sport, business interests, or whatever they choose. There will always be someone to chat with around the world if extra support is desired. While I will have to get some sleep the Alcohemy community runs 24/7.

How did you come to develop it?

I have to say it was more out of necessity than anything else. I didn’t set out to help alcoholics around the world as some humanitarian quest. Basically I was seriously alcohol dependent, or an alcoholic as most call it; though I loath that term and it is one of the reasons I developed my do-it-yourself process. You see I was desperately sick of all the embarrassing consequences of my drinking, yet was too proud and fearful of being branded an ‘alcoholic’ to ever consider going to AA or seeking other public-type help. I was even too embarrassed to discuss it with my family doctor. To me an ‘alcoholic’ was a dirty and ragged man drinking out of a bottle in a brown paper bag and was also more than likely jobless and homeless. I was a respectable, well-paid staff manager with a nice home and caring family. There was no way in hell I was going to classed as an ‘alcoholic’. To me, AA was for confirmed alcoholics, so going to a place like that was completely out of the question.

I knew I was quite intelligent and very analytically minded, though for the life of me I couldn’t work out why I kept drinking too much every day and getting drunk and causing embarrassing consequences all too often. After many tried and failed strategies to manage my alcohol abuse I reached my tipping point and knew I had to stop drinking altogether. See, before that I never believed I could ever stop drinking alcohol altogether. That idea just didn’t compute in my brain… to me it just wasn’t possible. However, by the time I reached my peak level of frustration I had read enough personal development material and research on how the human mind and spirit worked, that I actually started to believe I might be able to stop drinking alcohol completely. I was sick of my failed management strategies.

Now that thought of stopping altogether scared the sh*t out of me, because I had no concept of what living without alcohol would be like for me. I conjured up all sorts of unhappy scenarios in my mind of living as a teetotaler. However, my strong analytical skills kicked in and realised I would have to change the way I thought about alcohol and its importance to me, if I ever wanted to cease permanently and actually be happy about it. It was at this time my mind started plotting and planning on how I could remove my desire for alcohol and also deal with every challenge I thought I may face in becoming alcohol-free.

The rest is history. I planned as much as possible in advance, suped-up my positive attitude and improvised and adjusted my plan if necessary. The result was my 13-element Alcohemy process and I haven’t had a desire to use alcohol or any other external substance to feel good ever since.

What makes it different from other alcohol addiction help programs?

I must admit I haven’t studied or looked at every alcohol or substance addiction help program out there. When I was developing my process I didn’t want to be biased or influenced by what others had done in the past. I wanted to work with my own analytical skills, research and what my inner core feelings were telling me to do. However, I do want to emphasise though, that I don’t see my Alcohemy process in competition with or in opposition to any other program or support option out there. Any person, group or program that is endeavouring to help people with an alcohol or any other substance problem has my tick of approval. I believe the more options and help out there the better chance we have of easing the global problem of alcohol ruining people’s lives. My process is certainly one private and discreet option that I believe will help many more people with alcohol and substance dependence, than would be able to be helped by the current options alone.

I will state though that I believe my Alcohemy transformation process is quite unique in that, (even though it is classed as one) I don’t view alcohol dependence or alcoholism as a disease in the traditional sense, nor does it have to be a life sentence. I disagree with the traditional view that ‘once and alcoholic, always an alcoholic’, and the best one could hope for is a life of guarded abstinence. I didn’t want to spend my life fighting the urge to have a drink and living in fear of a stress-related relapse. To me that would be just as bad as wondering when my next drunken, embarrassing episode would be, like it was for me before I ceased. I wanted to be completely free from desiring alcohol and that’s what my process was successful in doing. It seems laughable to me now that I would ever want to drink alcohol to feel better, for any reason. Apart from my desire to help others, alcohol has become irrelevant to me and the thought of drinking any never enters my mind, even under the most challenging of circumstances. That has been a complete and utter transformation for me from believing I would never be able to live without it.

I also believe my end-to-end process addresses all the aspects and little ‘unexpected’ challenges that people will encounter on their quest to live alcohol-free. Over half of the 13 elements deal with psychological reasons why each particular individual is bound to their addiction. In fact it is only after they fully complete the 12th element do I ask them to consider a date to cease drinking. It is so important that all the emotional and mental demons are dealt with before people attempt to permanently cease alcohol. This is not a Band-Aid or ‘just add water and stir’ type of solution. It involves some real mental effort from participants. We are talking about assessing values and real changes to people’s core level thinking here. Once that is accomplished the physical part is far easier and just a short matter of time. In fact, Dr Bob Rich, a well-regarded counselling psychologist and member of the International Positive Psychology Association was so impressed with my book, he stated I have changed his view on helping alcoholics, has adopted my ideas in his counselling and hope they ‘become the new accepted wisdom’.

Another powerful feature of my Alcohemy transformation process is that it develops and keeps all the power within the participant. This is key in why it is a truly genuine permanent solution to alcohol dependency. It is another reason why I didn’t want to put my future life and success in the hands of anyone but mine own. I had heard or read many stories of people so dependent on their support group, sponsor or mentor that when a big challenge came around and the support person was unavailable, they relapsed back to alcohol. In my view there are two things wrong in that situation. One; the person hasn’t made enough of a psychological change and they still rely on alcohol to cope, and two; the person believes the real power is with the support person or group and not within themselves. When the hero (or support person) rides off into the sunset they are left vulnerable and powerless. I’m not saying having positive support isn’t a good thing, because it is. What I am saying is the real power must always be generated from within the participant, so they have it wherever they are and forever. My membership area and community does provide positive support and encouragement while maintaining members anonymity, however, my process is all about transforming the individual from the inside out. Under guidance they do the powerful work and they alone retain the power.

What level of success have you had with others?

Okay, I have nothing to hide here. My program is brand new and currently just being launched into the public arena. In fact I see this as a very good thing as all exposure it has so far has received great reviews. You can read the current reviews of my Alcohemy book on Every person that has read it so far has been amazed at its unique wisdom and novel solution to an age-old and rapidly increasing global problem. In fact, international best-selling business and personal development author, Bob Proctor, has anticipated my process could emulate what AA has done over the years, by implying that just as they have helped millions of people with addictions to date, so will my process into the future.

I am excited to be launching Alcohemy knowing it has a brand new, unique, private and discreet approach that is going to help and touch many lives around the world. However, I am also anticipating a degree of scepticism and even rejection from old traditionalist way of thinking. I prefer to think of my Alcohemy process as ‘combining ancient wisdom with modern thinking’. I’m not afraid of a bit of controversy as I believe it can lead to good and healthy debate and can freshen the conversation and thinking on topics that are very important, yet to a large degree have been swept under the rug. In fact I have created the slogan ‘Is alcoholism a choice, or a life sentence?’, to make my point that it was through many small choices alcoholics got to where they are, and they can also choose to become alcohol-free. I expect this phrase will rattle a few cages and hopefully create enough controversy to spark some more interest in the global problem of alcohol dependency.

To those who may say Alcohemy doesn’t have enough runs on the board yet to be credible I would say; how many times did the first light bulb have to be turned on successfully to prove it worked; how many times did Mount Everest have to be climbed before people believed it could be done; and how many times did the 4 minute mile have to be broken before people believed it could achieved? Using me as an example, if it is possible for me (who adamantly believed I would always be addicted to alcohol until the day I died), to follow a step by step psychological and then physical plan, resulting in me being permanently free from even desiring alcohol, then anyone with normal cognitive ability can do it using the same process. It simply comes down to the desire to do it. All a participant has to bring with them is some desire to be a better person and the commitment to work through each element of the process.

Why do you charge for your program when there is free help available?

To lead the answer I want to say that using my process to become happily alcohol-free made such a profound difference to me and my family, that I am now very passionate about helping as many other people globally as possible achieve the same success. So the simple answer is that to help people on the global scale I want to, I have had to take a business approach to it.

While I was still a wage-earning employee it took me 18 months working nights and weekends to write my book and get it ready for publishing. I then had to leave my employer so I could focus solely on developing my website, writing content and editing video and audio for my Alcohemy membership community area. I am providing high quality and valuable information and support and delivering it in the most personal and discreet way I can. The video program I have recorded is more like a private one-on-one coaching session with each member. The site establishment and ongoing support I provide is a fulltime job and takes a lot of time and money.

Having said that I am very passionate about what I am doing and get a great deal of satisfaction knowing the difference it will make to many lives. Regardless of my honourable motives I have to recoup my costs, pay my bills and help support my family like everyone else. It is my earnest belief the high value of my hard-earned years of experience and expertise, along with the quality of the video program and many support options, far, far outweighs the low fees I offer.

For less than the cost of a glass of wine, spirit or beer a day, participants can invest in their future success and happiness by receiving all the benefits and support in my membership community. For people that are already experiencing frustration and fallout from an array of alcohol-related behaviours, being free of those is invaluable. From a financial aspect alone most people wouldn’t realise just how very expensive their alcohol habit really is, especially when you add on all the alcohol-related expenditure. Knowing what it’s like for me and my family now and feeling like I do now, I would have paid thousands for a process that could get me alcohol-free. Actually a few grand would have been a bargain given I was spending close to A$13,000 per year on alcohol-related expenses. In fact today there are many private recovery centres that actual do charge clients many thousands of dollars per month to help resolve their alcohol addiction. However, I have tried to keep the investment as low as possible to encourage as many people as possible to experience the rewards that I have. There are even a few easy payment options to choose from to better suit personal and financial circumstances.

How can people with alcohol or substance concerns find out more about it?

The best place to find out more about me and my background, what Alcohemy is and what services I provide, is my website. It is an easy to navigate one-stop place that has a ton of information for people, including access to my book, e-book and audiobook. It also has blog posts I have written on many side issues that people encounter when alcohol starts to become a problem in their life. In fact I have a free short ten ‘yes or no’ answer questionnaire and a video of me going through and explaining those questions, to determine if you actually do have a dependence on alcohol that needs attention. Alcohemy is not only intended for the seriously alcoholic. It is also for the moderate drinkers that realise alcohol is harming their present and future happiness and desire a more problem-free healthier lifestyle. As I explain in my book, alcohol dependence is a gradual, insidious process and most don’t realise just how serious it has become until after a major incident happens. The wise thing to do is to catch and correct it before it harms your health and happiness, because sooner or later it will. Most people just resign themselves to be dependent on alcohol and suffer the ongoing consequences out of fear of living an alcohol-free life, or not knowing how to turn it around. My website and private membership community area will help resolve all those issues and more. My passion is to help as many people as I can by taking the uncertainly and fear out of becoming alcohol-free. It’s a scary statistic, though everyone knows at least one person that is seriously dependent on alcohol.

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