Corporate Presentation

Corporate & Community Presentation

The Human Face of Alcohol Dependence

(The Functional Alcoholic)

Presenter: David Norman, (Author and founder of Alcohemy)

Target Audience: Corporate, Government and Small Business employees, Community groups.

Duration: 50-60 minutes

Fee: AUD$197 plus travel expenses

*Australian residents will pay applicable GST

Purposes of presentation:

  1. To explain that an alcohol dependence is just a culturally accepted habit that has been lost control of and that many people are ‘functional alcoholics’ without admitting it.
  2. To help attendees appreciate that they really don’t need alcohol in their lives and everything you use alcohol for can be achieved naturally and healthily.
  3. To help attendees appreciate that it’s not just an OK choice to live an alcohol-free lifestyle… it is the very best choice for ALL areas of their life.

Goals of presentation:

  1. To get every participant to at least think about their level of alcohol use and question why they feel the need to drink alcohol.
  2. To use my personal experiences of changing from a ‘functional alcoholic’ to living alcohol-free to help participants realise that living free from alcohol dependence makes lives much better.

A bit of background:

Oh shit, it’s happened again! What did I do last night? I can’t remember. Jeez, I hope I didn’t do or say anything to embarrass myself or my wife. Think, man, think! Bloody hell, I hate it when I drink too much and can’t remember what’s happened. I can’t keep doing this to myself…or her. But what the hell do I do? I don’t believe I could ever stop drinking completely.”

For many years, all too frequently this was how I used to wake up in the morning (especially on the weekends). The physical sickness from the hangover was nothing compared to the emotional suffering and self-loathing I felt for myself. I knew inside I was an intelligent, decent and loving father, husband and friend, though time after time I would jeopardise all those relationships, as well as my career, by drinking to excess and creating embarrassment for me and the people I cared about.

I know and understand how soul destroying the consequences of an alcohol dependency can be and how helpless and frightening it can feel believing you have no control over it. I am using my experience and dedicating my efforts to help and support people out of that despair and prevent others from venturing further down the path of alcohol addiction.

My hugely successful 13-element Alcohemy process, completely and permanently changed the way I viewed alcohol. I no longer desired to use alcohol to ‘feel good’ or any of the other numerous reasons people believe they need alcohol for.

My mission is now to share my success story and “Alcohemy” process to help as many people as possible around the world in similar circumstances, to live their lives more naturally, regain their self-esteem, improve their relationships and realize more of their personal and career potential.

Why”, “Belief” and “How” are the focus points in David’s Alcohemy. He shows how the mind is our greatest asset in changing any negative habitual ehaviour. David went from the very depths of alcohol dependency to blissfully alcohol-free by changing how he thought about alcohol use. Since 1934 Alcoholics Anonymous has earned a tremendous reputation world-wide for helping millions of people with addictions. Seventy-five years from now, David’s book Alcohemy will have done the same.



Bob Proctor
Best-selling author,
You Were Born Rich

Either David is a genius who invented all this, or he has trained himself very well indeed in the fine details of psychotherapy. I have worked as a counselling psychologist since 1991, and a great deal of the contents of this book could have come from my case notes with clients. I have not found a single statement in Alcohemy that is not evidence-based.

The method worked for David, and will work for you, because it is best psychotherapeutic practice.

David has convinced me that it is possible to get rid of this urge, this desire to drink alcohol, and by implication to get rid of any other addiction. I have started to apply David’s ideas in my therapeutic practice, and hope the book will be widely enough known that it becomes the new accepted wisdom.”


Dr. Bob Rich MSc, PhD, MAPS
Counselling Psychologist
Member of the Australian Psychological Society

David has done his research well. There is nothing contrary to what I as a psychologist would be encouraging people to do. I have encouraged clients to get onto the Alcohemy site especially people who are very private and less likely to attend other groups. I have bought and lent the Alcohemy books out to people to read and it has been so well received that people have been unwilling to part with the books. Well done David!”

Annette Wenn
Counselling Psychologist,
Wenda Psychological Services

If you would like me to deliver my presentation to your team of employees or community group, as part of your workplace health and safety promotional program, please contact me to discuss the details by filling out the form on this page.


Alcohol and lost workplace productivity

Harmful drinking has been shown to pose significant social and economic costs to the workplace, primarily as a result of lost productivity. The effects of absenteeism, poor job performance, accidents and injuries, and alcohol-related disability and death has been estimated to cost employers around the world hundreds of billions of dollars a year. It has been estimated that lost productivity is the primary social cost of harmful drinking

  • Collins & Lapsley, 2008; Rehm et al., 2006; Saar, 2009), costing the European Union €59 billion in 2003 (Anderson & Baumberg, 2006) and costing the U.S. $134 billion in 1998 (Harwood, 2000)

The following statistics demonstrate the extent of this impact in Australia:

  • Alcohol and other drugs cost Australian workplaces an estimated $6 billion per year in lost productivity1.
  • Half of Australian workers drink at harmful levels, 13% use cannabis and 4% use amphetamines2.
  • One in 10 workers says they have experienced the negative effects associated with a co-worker’s misuse of alcohol. The negative effects include reduced ability to do your job, involved in an accident or close call, worked extra hours to cover for a co-worker, and took at least one day off work3
  • Manning, M., Smith, C. & Mazerolle, P. (2013). The societal costs of alcohol misuse in Australia. Trends and Issues in Crime and Criminal Justice. 454. Canberra: Institute of Criminology.
  • Pidd, K. Shtangey, V. & Roche, A. (2008) Alcohol use in the Australian workforce: prevalence patterns and implications. Findings from a secondary analysis of 2004 NDSHS data. Adelaide: National Centre for Education and training on Addiction, Flinders University.
  • Dale, C. & Livingston, M. (2010) The burden of alcohol drinking on co-workers in the Australian workplace, Medical Journal of Australia, 193(3), 138-140.
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